Commercial Advisory
The most valuable asset in international expansion is no longer the office you open abroad. It is the people who already know how to navigate the market — and the relationships that shorten the distance between opportunity and execution.
The Challenge
"For decades, financial services firms expanded internationally in a predictable way. First came the strategy. Then the office. Then the sales team. That model is quietly breaking down."
Today, many fund administrators, wealth platforms and fintech providers are profitable and respected in their home markets — yet hesitate to establish a full commercial presence abroad. The reasons are well understood: the cost of a foreign subsidiary, the time required to hire regional talent, the friction of regulatory complexity, and the reality that international business development often takes longer than any business plan anticipates.
Meanwhile, global demand has never been stronger. The question is no longer whether to expand internationally. The question is how — and how quickly.
The Real Costs
Who This Is For
Sales-as-a-Service is designed for specialist financial services organisations that have proven their model at home and are ready to build commercial reach across borders — without the overhead of a full local operation.
Engagement Models
We offer two distinct structures, each designed for a different level of integration and commercial ambition. Both are anchored in accountability, structured around a defined prospect universe, and built to convert.
Under this model, Mangis Bay acts as a formally integrated commercial extension of your organisation — functioning as your Outsourced Head of Sales for a defined region. We carry your brand, represent your proposition, and operate with the depth and discipline of a senior in-house hire, without the structural overhead.
Under this structure, Mangis Bay operates independently and positions your firm as a preferred delivery partner within our established ecosystem. This model is designed for firms wishing to test a market, access qualified pipeline, and convert early mandates — before committing to full commercial infrastructure.
Process
Every engagement begins with a shared foundation: a defined, prioritised prospect universe built jointly from day one. From there, the process is structured, transparent and measurable — with weekly reporting at every stage.
Commercial Structure
Sales-as-a-Service engagements are structured around two complementary components: a monthly retainer that ensures commitment, resource allocation and continuity — and a performance-linked success fee that directly aligns our incentives with yours. We only succeed when you convert.
Why This Structure Works
The retainer + success fee model is the cleanest commercial structure for outsourced sales. The retainer ensures you receive focused, consistent effort — not reactive attention. The success fee ensures Mangis Bay has genuine skin in the game. There is no ambiguity: we build pipeline because it is in our direct interest to convert it.
This is fundamentally different from paying a fixed fee for introductions with no accountability to outcomes, or engaging on pure commission with no guarantee of committed effort.
The Geography
"Luxembourg is particularly well positioned for this model. The country's financial industry has always been international by design — fund structures launched locally, distributed globally."
Having spent many years working between Luxembourg and Singapore, Mangis Bay occupies a rare position: genuine operational credibility in both ecosystems. We understand how European asset managers think, how procurement works in Asia, and how to translate between the two commercial cultures — in both directions.
This cross-border depth is not replicable by a local hire on either side. It is the product of years embedded across both ecosystems, and it is precisely what makes Sales-as-a-Service effective for firms navigating international expansion.
What's Included
Sales-as-a-Service is not a lead generation service. It is an outsourced commercial function — covering the full spectrum of business development, from strategic positioning to post-mandate relationship management.
Why Mangis Bay
Sales in financial services is not about cold outreach. It is about context, trust and knowing how decisions get made. Mangis Bay's commercial reach is built on years of operational credibility across the fund industry — not a contact database, but a professional ecosystem built through doing the work.
"In a world where talent is mobile and networks matter more than physical offices, the most valuable asset may no longer be the branch you open abroad. It may be the people who already know how to navigate the market."
Start the Conversation
Whether you are exploring market entry, looking to accelerate existing pipeline, or building a regional sales function from the ground up — we would welcome a conversation. Engagements typically begin with a scoping call, followed by a structured proposal tailored to your geography, client type and commercial objectives.
Thank you. Christophe will be in touch within one business day to arrange a scoping call.